negotiation representation
Our clients have unwavering confidence in our relentless pursuit to form media partnerships that are cost effective and accountable. While rates are important they only represent the surface of an important process. The terms surrounding a media commitment are just as important as the rates. Our proven negotiating strategies deliver a reach and frequency that is impactful and efficient, whether we are buying on cost per point, cost per thousand or cost per action. In addition, our network of strong relationships with the largest media conglomerates offers us the ability to successfully navigate the negotiation process with limited surprises or disruptions in most major market.
Strategic planning
Our team is dedicated to exhausting all resources before launching or making changes to an advertising strategy. We are obsessed with research and know the pitfalls of the research resources available to the media buying community. It is true that no source of data is perfect and we know how to leverage the right data to guide our decisions. While our preliminary planning strategy involves ratings, trends and demographics, our decisions are also based on competitive research, shifts in market behavior and changes in the media landscape. We view our media partners as valuable assets and take a proactive approach to ensure we gain access to new research tools and market changes before they become common knowledge.
Creative Development
Our partnerships all have different levels of needs when it comes to creative. From concept development to copywriting we take a leadership role in the creative process to ensure our message is impactful, memorable and drives action. We believe that creative development is a collaborative process and we do everything in our power to ensure that ideas flawlessly turn into produced assets that generate results. A perfect media strategy supported by custom research and cost efficient partnerships will still fail without successful creative. Our short-term goal is to demonstrate value propositions that drive action. Our long-term goal is to build a brand that takes on a life of it’s own and becomes a memorable staple in your relevant markets.
Attribution management
Our mission is to generate results for our clients and for this reason we take an active role in consistently calculating our return on investment. Constantly monitoring attribution enables our team to make appropriate optimizations, which we are always discovering and trialing. Our clients are expected to give us access to all key metrics of their business, so we can identify strengths and weaknesses in real time. Results come in many forms; brand recognition, sales, traffic, conversions, and more. Whether it takes daily reports accounting for multiple variables or weekly meetings reviewing CRM data, we ensure that results are the focal point of our relationships. Our clients always tell us that we are in the business of growing their business!
